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Why Social Media Algorithms Need to Change for the Next Generation


In a digital age dominated by scrolling feeds and targeted notifications, the youth face a unique challenge. Growing up in a world where algorithms often dictate their daily experiences. 


 

A Gallup survey reveals that over half of U.S. teenagers spend at least four hours a day on social media. This highlights how deeply these platforms are integrated into their daily lives. 


 

This prolonged exposure, driven by engagement-focused algorithms, has raised significant concerns about social media’s addictive nature and its impact on mental health.


 

These issues have sparked intense debate and prompted legislative actions across the United States aimed at safeguarding younger users from potential harm.

A Growing Crisis

Social media platforms like Meta’s Facebook and Instagram have come under scrutiny for their role in exacerbating mental health challenges among teenagers. From push notifications to endless scrolling features, critics argue these platforms are designed to exploit psychological vulnerabilities, particularly among the young. 


 

In Massachusetts, a lawsuit against Meta alleges that CEO Mark Zuckerberg ignored internal research indicating harmful effects on teens, choosing profits over safety.


 

Reuters reports that Massachusetts Attorney General Andrea Joy Campbell notes Instagram’s design features are purposely engineered to foster addiction. Elements like the “like” button and infinite scrolling fuel a “fear of missing out.”


 

The state claims Meta dismissed evidence-based recommendations for improving teen well-being, focusing instead on strategies to boost engagement and, consequently, revenue.

States Take Action to Protect Minors from Harmful Social Media

Massachusetts isn’t alone in its fight against harmful social media practices. In New York, lawmakers are advancing legislation to require parental consent before social media companies can use algorithms to target content to minors. According to CNN, the proposed bill also aims to restrict platforms from sending minors notifications during overnight hours without parental approval.


 

This move aligns with a broader trend across the U.S. Several states, including Florida, Utah, Arkansas, and Texas, have introduced regulations to curb children’s access to social media. 


 

Utah has become a leader in social media regulation with the passage of groundbreaking laws aimed at protecting minors. Signed by Governor Spencer Cox, these laws introduce strict measures. As per Time Magazine, this includes a ban on children accessing social media between 10:30 P.M. and 6:30 A.M.


 

In addition, the laws empower parents and guardians by allowing them to sue companies on behalf of children for any harm by social media. These new rules, collectively called the Social Media Regulation Act, were set to take effect on March 1, this year. This ruling is a bold example for other states to follow in safeguarding young users.

The Role of Algorithms in Shaping Behavior

At the heart of the controversy are algorithms- the invisible engines behind what users see online. These algorithms prioritize engagement, often promoting content that triggers strong emotional responses. For young users, this can mean exposure to harmful trends, unrealistic body standards, and cyberbullying.


 

Moreover, a research paper published by Cambridge University Press highlights some concerning findings. It links social media algorithms that promote extreme content to a rise in mental health issues among adolescents. These include poor body image, eating disorders, and even suicidality.


 

Adding to these concerns, a University of Pennsylvania study cited by TorHoerman Law links social media use to increased depression. It also links social media use to higher levels of loneliness. The research points to a clear causal relationship between time spent on these platforms and a decline in overall well-being. 


 

With growing evidence from numerous studies, it’s no surprise that the Facebook and Instagram lawsuit cases are gaining momentum. Parents, increasingly aware of the potential risks, are growing more concerned that these companies may prioritize profit over the well-being of their children.


 

Meta and other platforms argue they are committed to supporting young people and ensuring their safety. However, critics point to a stark contradiction between their public statements and internal practices, as revealed in lawsuits and whistleblower testimonies.

Why Change Is Necessary

The implications of unchecked algorithmic practices extend beyond individual mental health; they influence societal norms, relationships, and even democracy. For young users, the stakes are especially high, as formative years spent in algorithm-driven environments can shape long-term behaviors and perceptions.


 

Legislative efforts are a critical first step in addressing these challenges. By holding tech companies accountable and enforcing stricter regulations, lawmakers can push for meaningful changes to make platforms safer for younger generations.

FAQs

How do social media algorithms work?

Social media algorithms analyze user behavior, such as what content you interact with, how long you spend on posts, and who you follow. They then use this data to predict what content will likely interest you, showing posts from friends, pages, or topics you’re most engaged with.

Can I control the algorithm on social media?

Although you can’t completely control algorithms, you can impact them. By engaging more with content you enjoy and unfollowing posts that don’t serve you, you can help shape the content shown to you. Many platforms also offer privacy settings to limit data tracking.

Why are social media companies being sued for mental health issues?

Social media companies are being sued for promoting harmful content, contributing to addiction, and negatively impacting mental health. Lawsuits claim that platforms like Instagram, Facebook, and TikTok amplify harmful content and foster a toxic environment. This is especially concerning for vulnerable youth, as these platforms prioritize engagement over user well-being.

A Call to Action

Parents, educators, and policymakers all have a role to play in creating a healthier digital ecosystem. Beyond legislation, fostering digital literacy and encouraging open conversations about social media use can empower young users to navigate these platforms more responsibly.


 

The fight for safer social media is about more than curbing addiction or reducing screen time. It’s about prioritizing the mental well-being of the next generation. As more states take action, the message to tech giants is clear: it’s time to rethink the algorithms and prioritize humanity over profit.


 

This conversation is far from over, and as new regulations emerge, it’s crucial to remain vigilant and proactive. The future of social media and the well-being of millions of young users depends on it.


 




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