Struggling to turn Magento shoppers into paying customers?
You’re not alone. Every Magento ecommerce store loses sales at checkout. Many stores lose 7 out of every 10 basket shoppers.
Here’s the problem:
The checkout process of most Magento stores is cumbersome, slow and baffling. Despite excellent products/services and traffic, if your checkout process is bad, conversions will drop before you reach the payment step.
The best part? Optimizing the checkout flow is one of the quickest ways to increase revenue. You don’t have to tear down your store to do it, either.
Let’s jump in!
What you’ll discover:
- Why Magento checkout optimisation matters
- The top reasons shoppers abandon checkout
- 6x proven checkout optimisation strategies
- Where website redesign services fit in
Why Magento checkout optimisation matters
The Magento checkout is where the money is made… Or lost.
According to recent statistics, worldwide average shopping cart abandonment rate stands at 70.22%. This translates into 7 of every 10 customers abandoning their shopping carts.
Now think about this…
If 1,000 customers visit your Magento store every month and add products to their shopping cart but only 300 complete their purchase, you’re losing 700 sales opportunities. Ouchie.
The solution for many retailers is often some combination of good website redesign services and professional assistance. Hiring certified Magento ecommerce developers is often the fastest route to repairing a checkout so that nothing else breaks on your website. Quality website redesign services emphasise mobile-first design, cleaner code and optimising fewer checkout steps — exactly what improves conversions.
Baymard even discovered that enterprise ecommerce companies see up to a 35% improvement in conversion by optimizing their checkout design. Huge impact for online stores using Magento of any size.
Top reasons shoppers abandon your Magento checkout
Before jumping into fixes, here are some of the reasons customers abandon their shopping carts. After analyzing data from thousands of ecommerce sites, here are the leading factors:
- Unexpected extra costs like shipping and tax
- Forced account creation
- A checkout that’s too long or too complicated
- Poor site security or missing trust signals
- Slow loading times
- Not enough payment options
Notice something?
All of these problems are solvable. None of them are customer intent problems — they are UX problems. And that means they can be solved by proper website redesign services.
6x Magento checkout optimisation strategies
Now to the good stuff… Here are the exact strategies that get results.
Enable guest checkout
This is the biggest quick win for most Magento stores.
Compelling customers to create an account prior to checkout is a massive obstacle to conversion. About 1 out of every 4 shoppers will abandon a checkout when presented with a mandatory signup form.
Here’s the fix:
- Turn on guest checkout in the Magento admin
- Make it the first option customers see
- Offer account creation AFTER the order is placed
Simple right? This one change alone can lift completion rates by a huge amount.
Simplify your form fields
The typical Magento checkout process contains upwards of 5 steps with dozens of form fields. Each additional field is another opportunity to lose that shopper.
Take a look at the checkout and ask:
- Do you really need a company name field for B2C shoppers?
- Do you need both a phone number and email?
- Are you asking for a middle name?
Remove anything unnecessary to complete the order. Simplify checkout to one page or at most two steps. Less friction equals more completed shoppers.
Add multiple payment options
Shoppers today expect choice at the pay screen.
By only accepting card payments on your Magento store, you are missing out on revenue. Provide alternatives such as PayPal, Apple Pay, Google Pay or Klarna to boost conversions significantly.
The reason is simple:
Consumers have confidence in payment methods they already know. Seeing a familiar logo at checkout makes consumers feel secure tapping pay.
Show trust signals clearly
Trust is everything at the checkout stage.
If consumers don’t feel safe giving your site their credit card information they will abandon their purchase. Place these trust signals strategically and you can keep browsers from bouncing.
Trust signals that work well include:
- SSL badges near the payment field
- Money-back guarantee icons
- Customer review stars
- Payment logos like Visa and Mastercard
- Clear returns and refund policy links
Position your cues at the point-of-entry for shoppers to enter card information. Little tweak. Huge impact.
Optimise for mobile
Mobile shoppers are now the majority… And they abandon carts more than desktop shoppers.
If your Magento checkout isn’t mobile-first, you are losing sales daily. Here are some of the most common mobile checkout mistakes:
- Tiny tap targets on buttons
- Form fields that don’t autofill
- Slow page loads on 4G
- Zoom issues on payment forms
Preview your checkout on different devices. Ideally, you would design your entire process with mobile-first design. If your existing theme isn’t mobile friendly, that’s where quality website redesign services shine.
Fix your page speed
Slow checkouts kill sales. Full stop.
Magento can run slowly if configured improperly. Slow checkout equals abandonment. Research indicates that over 50% of shoppers abandon a site due to slow page loading.
Ways to speed up a Magento checkout:
- Enable full page caching
- Use a fast, quality hosting provider
- Compress images and use lazy loading
- Minify CSS and JavaScript
- Use a CDN
When dealing with persistent speed issues, themes and extensions should be investigated. Many Magento extensions are notorious for bringing the checkout speed to its knees.
Rounding it off
Improving your Magento checkout experience is one of the highest ROI activities any ecommerce store can make. You already have the traffic. You already have the products. Now you just need more of those visitors to convert.
To quickly recap the wins:
- Turn on guest checkout
- Slash unnecessary form fields
- Offer multiple payment options
- Show trust signals clearly
- Design mobile-first
- Fix page speed
Do these 6 things and watch your conversion rate soar. If your Magento store needs a more extensive facelift, professional website redesign services can reconstruct your checkout process from scratch, the right way.
It’s simple. Don’t lose sales over poor checkout. Fix it. Today.
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